Think of bar discounts that hold value well beyond last call. Now enter promotional bottle openers, ready to pop caps and gradually boost your brand one sip at a time. Hand one out on a trivia night or as a giveaway with the first round; soon, the name of your bar is accompanying every kitchen party and neighborhood barbecue on the street.
Bottle openers appeal to a general public. Not paper coasters; those soak and wind up in the trash. Usually found on keychains, inside tackle boxes, or clipped to a cooler for the next tailgate, a sleek, customized opener fits on Go classic with stainless steel or emphasize a disorganized drawer with some color. Bartenders know that in low light the opener everyone wants is the one that is trustworthy, comfortable, and easily located. Etch your logo and you will ride for hundreds of clinks and cheers.
Over 85% of respondents to the Advertising Specialty Institute recall the brand if a promo item is extremely helpful. Bottle openers are about as useful as they get. The “wow” moment when a customer discovers your opener buried in a friend’s backpack? At the office, that’s advertising; no neon sign is required.
Have several uses and be creative with shapes. Openers for credit cards kept in wallets allow for spontaneous bar crawls. Magnetic openers claim refrigerator real estate right next to preferred images and takeout menus. LED light models operate night shifts at the firepit. The choices cover more ground than a Monday happy hour event.
Interests? Activities incidents Plan a large reopening accompanied by gift giving. Throw contests for the “Best Bar Story,” then tag each winner with a branded opener as their badge of honor. Save them for sports finals in branded pint glasses. Bars doubled with opener and drink combos are remembered long after the bottle is gone.
Pricing also comes out rather brilliantly. Though they cost less than a draft, bulk strong openers can run less than a dollar a piece, so being around a lot longer is less expensive.
Put special emphasis on the other side to truly have an influence. “Drink Responsibly” or “Cheers from [Your Bar Name] turns a blank into a conversation starter. Small talks are common especially if it means showing off their preferred bottle opener at the next neighborhood picnic.
Look past throwaway baubles and present to customers something from a drawer they would truly like. Every time someone opens a top using promotional bottle openers, the past of your business is replayed. That pays homage to truly robust marketing.