Mike Cane

Mike Cane at The eBook Test has published eleven aphorisms, all of which are sensible and all of which modern publishers should take note:

1 – All publishers are information engines, not producers of objects

2 – A book is no longer a thing in itself

3 – Connections between books add value to all books

4 – A non-fiction book is only the beginning of its story

5 – Even fiction books connect to all other books

6 – A book’s deep metadata is worth more than the book itself

7 – Every dollar invested in deep metadata is worth a hundred dollars in future sales

8 – A book’s function dictates its file container

9 – Readers are no longer passive customers

10 – Readers sell more books than any publisher

11 – To see only today is to forfeit tomorrow

Thanks to Hugh McGuire for the link.

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