Kate Eltham

Dear Authors, Your Next Book Should be an App, Not an iBook is a great call to action from writer and media entrepreneur Cody Brown, who reflects on the way writers can and should adapt their creative practice to new platforms (because audiences sure as heck will)

If you, as an author, see the iPad as a place to ‘publish’ your next book, you are completely missing the point. What do you think would have happened if George Orwell had the iPad? Do you think he would have written for print then copy and pasted his story into the iBookstore? If this didn’t work out well, do you think he would have complained that there aren’t any serious-readers anymore? No. He would have looked at the medium, then blown our minds.

Read the whole piece at TechCrunch.

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