From the category archives:

Social media

Is Authonomy authentic?

January 16, 2009

Bren MacDibble alerted me on Facebook to  some grumblings about HarperCollins’ Authonomy site. Authonomy participant, Alexander McNabb, fought his way to a top 5 ranking on the site, spurred on by the promise that each month HarperCollins would read the Top 5 ranked manuscripts. What he got was not what he expected. But the HC review [...]

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A unified field theory of publishing in the networked era

September 9, 2008

Bob Stein has published a brilliant piece over at if:book about the paradigm of the book in a networked world, and the role authors/ readers/ editors/ publishers can play in generating and curating ‘book’ content. I place those quotation marks deliberately because Stein interrogates the notion of the book as artefact, whether print or multimedia, and [...]

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The Amanda Project

June 20, 2008

The other day I was discussing with an agent whether authors should hold back digital rights from publishers until the publishers could demonstrate they had the know-how to fully exploit those rights. Well, HarperCollins US have just taken a big step toward bolstering my confidence. Forbes.com has reported that HarperCollins, together with 4th Story Media, are producing The [...]

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Booksquare says it’s your job to market yourself… and it is

May 13, 2008

I’ve had lots of conversations recently with emerging authors about promotion and marketing and how important it is to start building your platform within your communities of interest. Kassia Krozser over at  Booksquare says it much more eloquently than I could. Here’s a quote: All roles in entertainment media are changing, and authors, particularly, need [...]

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Viral campaigns to market books

March 18, 2008

HogeTown is deflecting criticism for saying that it’s not a smart idea to have a book launch and not tell punters where and when it is. He mentions my post on author platform: Also, I’m surprised to see one launch being promoted as a mystery, where we have to keep an eye out for clues as [...]

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