From the category archives:

Author promotion

Book trailers might be overkill

May 19, 2008

Over at Quillo:Torque, the talented Jeremy Gordon is hosting a discussion about the merits of book trailers for authors. Creators of book trailers need to be careful to evoke the mood and themes of the literary work, without hamstringing the reader’s visual associations by defining the look of each character. Who needs imagination when the [...]

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Booksquare says it’s your job to market yourself… and it is

May 13, 2008

I’ve had lots of conversations recently with emerging authors about promotion and marketing and how important it is to start building your platform within your communities of interest. Kassia Krozser over at  Booksquare says it much more eloquently than I could. Here’s a quote: All roles in entertainment media are changing, and authors, particularly, need [...]

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Viral campaigns to market books

March 18, 2008

HogeTown is deflecting criticism for saying that it’s not a smart idea to have a book launch and not tell punters where and when it is. He mentions my post on author platform: Also, I’m surprised to see one launch being promoted as a mystery, where we have to keep an eye out for clues as [...]

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Is book marketing a myth?

March 10, 2008

Richard Herley, in his first post on Teleread, is discussing why savvy literary agents will have new opportunities in the e-publishing market. It’s a fantastic post and you should read it and think about what he says. However, one little aside he made caught my eye: Let me digress a little. The reason that hardback [...]

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Traack yourself

March 3, 2008

And since we were talking last week about authors promoting themselves better on the internet I was all geekgrrl delight when ReadWriteWeb alerted me to Traackr. The nutshell version: Traackr is a service that enables you to keep track your content on the web and measure its popularity and influence. The platform gathers together your content living [...]

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