Recently the friendly-looking team at HarperStudio asked a question on their blog, The 26th Story, about whether to invest in a full-featured website or keep up the blog. Since they invited input, I weighed in with an oft-quoted phrase in the industry: “The author is the brand”. The general idea (which someone else much smarter than I [...]
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Kate Eltham is a writer and creative industries professional based in Brisbane, Australia. She is Chief Executive Officer of 
kate.eltham {at} gmail.com