http://www.electricalphabet.net/2008/05/31/time-for-an-australian-tools-of-change-for-publishing/ Writing and publishing in the digital near-future Mon, 16 Aug 2010 22:13:46 -0600 http://wordpress.org/?v=2.8.5 hourly 1 http://www.electricalphabet.net/2008/05/31/time-for-an-australian-tools-of-change-for-publishing/comment-page-1/#comment-81 electricalphabet Mon, 02 Jun 2008 06:05:44 +0000 http://electricalphabet.wordpress.com/?p=67#comment-81 That's a really good point, Gary. Looked at from the glass half-full side of things, there could be lots of great opportunities for Aussie publishers to punch above their weight globally through digital channels. That’s a really good point, Gary. Looked at from the glass half-full side of things, there could be lots of great opportunities for Aussie publishers to punch above their weight globally through digital channels.

]]> http://www.electricalphabet.net/2008/05/31/time-for-an-australian-tools-of-change-for-publishing/comment-page-1/#comment-80 Gary Kemble Mon, 02 Jun 2008 02:15:43 +0000 http://electricalphabet.wordpress.com/?p=67#comment-80 I'd argue that it's even more vital for Australian publishers to be exploring the digital future, as opposed to their US counterparts. Australia is such a small market to begin with. As digital publishing eliminates the tyranny of distance it means two things: if Australian publishers embrace the change, they open up massive new markets. But if they don't, they risk losing domestic consumers to a wealth of content from o/seas-based publishers. I’d argue that it’s even more vital for Australian publishers to be exploring the digital future, as opposed to their US counterparts. Australia is such a small market to begin with. As digital publishing eliminates the tyranny of distance it means two things: if Australian publishers embrace the change, they open up massive new markets. But if they don’t, they risk losing domestic consumers to a wealth of content from o/seas-based publishers.

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