Comments on: Is book marketing a myth? http://www.electricalphabet.net/2008/03/10/is-book-marketing-a-myth/ Writing and publishing in the digital near-future Tue, 16 Mar 2010 10:04:58 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: electricalphabet http://www.electricalphabet.net/2008/03/10/is-book-marketing-a-myth/comment-page-1/#comment-32 electricalphabet Mon, 10 Mar 2008 23:28:24 +0000 http://electricalphabet.wordpress.com/?p=24#comment-32 And Kassia over at <a href="http://www.booksquare.com/" rel="nofollow">Booksquare</a> has had a similar, but much more sophisticated and intelligent, thought about this topic: http://www.booksquare.com/the-art-of-conversation/ And Kassia over at Booksquare has had a similar, but much more sophisticated and intelligent, thought about this topic:

http://www.booksquare.com/the-art-of-conversation/

]]> By: Kate Eltham http://www.electricalphabet.net/2008/03/10/is-book-marketing-a-myth/comment-page-1/#comment-31 Kate Eltham Mon, 10 Mar 2008 22:42:59 +0000 http://electricalphabet.wordpress.com/?p=24#comment-31 The other thing I thought of last night was that books have such a short time on retail shelves, and yet word of mouth can really take time to build. The life-cycles don't match. I guess with the former, that's where traditional publicity and marketing tools will work best. With the latter, that's where social media is going to be more helpful. If it extends the life of the book, more benefits will flow to the publisher and the author. The other thing I thought of last night was that books have such a short time on retail shelves, and yet word of mouth can really take time to build. The life-cycles don’t match. I guess with the former, that’s where traditional publicity and marketing tools will work best. With the latter, that’s where social media is going to be more helpful. If it extends the life of the book, more benefits will flow to the publisher and the author.

]]> By: BiblioScribe.com http://www.electricalphabet.net/2008/03/10/is-book-marketing-a-myth/comment-page-1/#comment-30 BiblioScribe.com Mon, 10 Mar 2008 22:19:03 +0000 http://electricalphabet.wordpress.com/?p=24#comment-30 BiblioScribe.com provides a place where authors and publishers can still market their books in the same place that they can be purchased. BiblioScribe.com allows members to use free article and Press release tools that embeds their book as part of the article, and readers have the opportunity of locating and buying the subject book directly from Amazon.com, Barnes & Noble, Powell’s, as well as corresponding UK and Canadian online booksellers. Additionally, the Biblioscribe.com members’ public profile provides links to multiple books specified by the membe, as well as the member's own website. BiblioScribe membership is also free as well as an account on the BiblioScribe Blog. BiblioScribe.com provides a place where authors and publishers can still market their books in the same place that they can be purchased. BiblioScribe.com allows members to use free article and Press release tools that embeds their book as part of the article, and readers have the opportunity of locating and buying the subject book directly from Amazon.com, Barnes & Noble, Powell’s, as well as corresponding UK and Canadian online booksellers. Additionally, the Biblioscribe.com members’ public profile provides links to multiple books specified by the membe, as well as the member’s own website. BiblioScribe membership is also free as well as an account on the BiblioScribe Blog.

]]> By: Book marketing newbie http://www.electricalphabet.net/2008/03/10/is-book-marketing-a-myth/comment-page-1/#comment-29 Book marketing newbie Mon, 10 Mar 2008 12:54:25 +0000 http://electricalphabet.wordpress.com/?p=24#comment-29 Yes, word of moth is the most powerful kind of marketing there is with books. I think the big houses send out hundreds of review copies and if they start to get positive feedback, that is the book they choose to push with their marketing dollars. So those first couple of weeks and initial reviews seem to be the crucial component of a successful book. Yes, word of moth is the most powerful kind of marketing there is with books. I think the big houses send out hundreds of review copies and if they start to get positive feedback, that is the book they choose to push with their marketing dollars. So those first couple of weeks and initial reviews seem to be the crucial component of a successful book.

]]>